AWE Events produces the Ducati Worldwide Premiere 2017 in Milan: a great show with new models and pilots
A great success, as predicted by the prestige of the names involved. AWE Events, the events division of the Alessandro Rosso Group, has in fact signed the much expected preview of Ducati, one of the most awaited appointments by fans of the brand and the media. More than Red: Evolution never stops: this is the name of the show held last 7th November, on the eve of the opening of EICMA at the Fiera di Milano in Rho.
On the occasion, Ducati presented the six new models that animated the Salone and which are part of the eight great new items of the brand for 2017. The event brought together the press and thousands of fans from the two wheels world who could follow the presentation in live streaming. The preview was attended also by the pilots Casey Stoner, Andrea Dovizioso and Chaz Davies. During the event new issues were revealed and together with all the world of accessories and Ducati gear have been exposed to the public in the following days, during the 74th Esposizione Internazionale del Motociclo: from the new Monster and Multistrada, going to the news by Scrambler, and to end the exceptional Superleggera, a jewel of technology.
AWE Events has worked for the first time with the historic brand Ducati: the close collaboration with the staff of the headquarters of Borgo Panigale, it curated the study and production of video, audio, lights and direction and streaming, with particular attention to the entrance on the stage of the ten motorcycles present and the special effects that enriched key moments such as the reveal of the exclusive and hyper-technological Ducati 1299 Superleggera, an object of desire for any passionate motorcyclist and undisputed superstar of the Milanese kermesse. AWE Events also took care of the electronic registering of guests phase, the catering and the general co-ordination of the event.