Best Western presents Best Friend, the virtual assistant that gives advice every guest in the hotel, 24/7

Best Friend will be fully operative in Spring 2017, the innovative virtual assistant of the hotel and hospitality sector recently presented at the latest BTO in Florence. Travel Appeal developed it, Best Western Italia chose to launch it: this is a chatbot dedicated to the sector, a virtual assistant active on Facebook Messenger created to facilitate the interaction with the guest, innovate and introduce new spaces for relationship and experience. 

Created for and dedicated to customer support, Best Friend helps the client to plan in the minutest detail one’s stay in a hotel, with highly personalised solutions or perfectly in line with one’s needs. It is precise, user friendly, and active 24/7, it can be accessed by tablet and smartphone and is activated very simply: at the same time as the client books an invite is received to connect to the Facebook page of the hotel. Once the connection is made a “virtual assistant” will appear near the user’s chat and will be ready to answer any question, give any information regarding the stay, satisfy every necessity. By using the artificial intelligence engine of Travel Appeal it can analyse and interpret preferences, likes and attitudes of each user, suggesting entertainment opportunities on the territory via chat. 

The partnership between Best Western and Travel Appeal, also, has already been going on for a year: the members of the hotel group will use successfully Travel Appeal’s monitoring platform for online reputation. Thanks to Best Friend, clients will have an efficient relation tool that will accompany them throughout their stay in hotel facilitating availability of the offer of the facility and of the whole territory. 


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