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BMII, the appointment for the wedding market is in Rome on the 24th and 25th November: 60 excellencies Made in Italy will be present

The specialised agencies as well as foreign wedding planners who offer exclusive packages for weddings with a Made in Italy taste are constantly increasing. This is a trend that is not slowing down, actually, it consists of a high spending target that generates a value turnover of about 450 million Euros. A sector, that of the Italian wedding, that since 2012 to date has registered an annual increase by 12%. 

The appointment at the BMII – Borsa del Matrimonio in Italia, due on the 24th and 25th November at the Salone delle Fontane of Rome, is here to evaluate the current market and to identify the guidelines for the next future, on a surface area of 1000 metres squared. The event is the best observatory for this market, an even created to encourage meeting between international buyers and operators of the sector: through one-to-one meetings, previously planned in the dedicated area of the website, it is possible to establish relations, agreements and deals, apart from discovering a vast possibility of products and services for the wedding day for every single category. 40 international buyers will participate at the third edition of BMII – coming from Australia, Canada, Arab Emirates, India, England, Holland, Russia, Spain, United States and Hungary – to discover new possibilities and offers of 60 sellers, witnessing the best Italian wedding destinations and the excellencies of the sector. 

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The BMII – organised by Romafiere, a specialised company in exhibitions and fairs of a national importance, is the ideal context in which operators and professionals of the sector can discover all the opportunities that Italian offers from reception to location, from the honeymoon in prestigious hotels to unforgettable tours through the local beauties. “The aims – says Ottorino Duratorre, Chairman of Romafiere – is to develop incoming activities, which has by now become fundamental to sustain small and average businesses and to introduce them concretely in the process of internationalisation, favouring commercial activities, through the offer of our excellent craftsmanship.”

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