Fidenza Village, new formats for MICE: from incentives with stylist to emotional itineraries

Not only high end shopping, but also many possibilities for events. Fidenza Village, the Value Retail village found only 60 minutes away from Milan, Bologna and Parma, diversifies its offer, both for leisure and above all for MICE. 

The privileged position near big cities and the excellence in hospitality make Fidenza Village the most original solution for meetings, incentive workshops and corporate events, thanks to the presence of a dedicated and exclusive meeting space of over 95 msq. Inside the Lounge of the village one can organise personalised services, cooking classes, and post-congress activities in an environment that offers original experiences in the name of creativity, of the traditions of the territory in which it is found, and of elegance. Among the examples of possible formulas available for companies there is the Fashion Master Class, a workshop that companies can offer their employees as an incentive activity, offering them assistance and the advice of an expert personal stylist in a trip through the history of Italian fashion and style. At the end of the theoretical session, the workshop also includes a guided shopping tour through the most prestigious boutiques, were the personal shopper will give advice. 

Another new workshop is “Give sense to your senses” offered as a sensorial itinerary based on the education of the knowledge of one’s senses in five passages, that can be lived as a collage for a corporate event or for team building, or taken as single “emotional events” or “educational events”. The first sense to be “explored” is that of taste, a homage to the territory so rich of traditions. Lastly, the luxury shopping complex becomes even bigger: the expansion project includes the opening of a new area with 20 new spaces, including a new restaurant, that will add to the over 100 boutiques already present by November 2016. 

“The aim of Fidenza Village is that of creating unexpected experiences that can astonish our guests – declared Silvia Tagliaferri, Tourism Director of Fidenza Village. “We strongly believe in hospitality, in the evaluation of our territory and in the development of experiences that make shopping a unique and exciting moment. Thanks to the support of our partners we continue to increase the offer that allows us to amaze and host in the best possible way our Italian and international guests.”

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Newtours Venue Italia is part of Alessandro Rosso Group.

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