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Milan capital of temporary stores: 115 original locations for limited time events

The world of events seems to have discovered a new kind of location, especially for the initiatives related to charm and food. In 2016 the sector of temporary stores, has in fact reached in Italy the notable sum of 83.5 million Euros, growing by 7% compared to 2015. 

The turnover, based on the data gathered by Assotemporary, includes the cost of the location and accompanying services, among which first of all the organisation of events in store. Milan, with 115 temporary locations, consolidates its record and is once again the capital of temporary shops in Italy, with 75% of dedicated spaces, whereas territorial development is more difficult throughout the rest of the country. Among the commodities sectors fashion is the one who pulls with 62% of temporary initiatives, but also food, jewellery/costume jewellery and cars industry significantly mark increase of use of temporary stores. 

From the data collected by the Association, the boom of the moving store is important to point out, the moving version of the temporary store, which sees a circulation of 23 thousand stores in Italy on three or four wheels, used efficiently by fashion and food companies for sales and marketing operations. 

 

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