Milan, the aim is to be the best destination of Europe. There is time till the 9th February to vote for it

A three week contest that sees the competition of the best tourist destinations of Europe of 2017. Among these, Milan stands out with its declared aim of arriving first on the podium. The Lombard capital has been selected by a central jury of European best destination (entity with headquarters in Brussels, created to promote culture and tourism in Europe in partnership with European Destinations of Excellence): Milan will have to compete with another 19 cities from the Old Continent for this desirable title. The voting will be exclusively online, up till midnight of the 9th February, on the website www.vote.ebdest.in.

Milan has already participated in the past in the competition: the city of the Madonnina has always been invited since 2013 and since then it obtained excellent positions, always getting within the top ten. “A surely positive result, but it is not enough for us – said the Tourism Counsellor Roberta Guaineri – During this 2017 we decided to compete to win. We will go through every effort necessary to inform the citizens about this initiative and invite them to be spokespeople for their love for the city, voting Milan and making it win the title of Best Destination. I trust in a vast collaboration because we  should be the first to believe in the attractive power of this city and become promoters of its beauty. It is a challenge that we all have to win together.”

Should Milan conquer the gold medal, the exclusive opportunity to use the title and logo “European Best Destination” would be obtained for the Administration and its public and private partners, and a promotional campaign for a whole year by End. An excellent showcase for destination Milan. 



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