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The queen of European destinations in 2017? Torino

Turin will be the queen of European tourism of 2017. These are the results of the first survey of eDreams Odigeo on the preferences and behaviours of European travellers, interviewed thoroughly thanks to a panel of 17 million clients from 44 nations.

The macro-survey reveals that Turin, the “house” of the Mole Antonelliana, is the first city in the world for the predictions of growth of European tourists for the coming year. Good also for Bologna which places in eleventh position. If the growth of Turin (+316%, even better than the emerging Capital of Kazakistan Astana, location of Expo 2017 dedicated to Energy) is due mainly to a larger presence of low cost air routes towards Caselle airport, the success of Bologna is, on the other hand, related to the increasing trend among European tourists of finding a destination that is rich of attractions close to Milan or Florence. 

As for Italy it is interesting to note also how 2016 has been a golden year for tourism in the South. 7 of the 10 destinations that register a higher growth of bookings of Italians in 2016 are in the South: Comiso (Ragusa), in 1st place (+72%), Lampedusa (2nd place, +42%), Olbia (3rd place, +28%), Bari (7th place, +17%), Brindisi (8th place, +16.6%), Naples (9th place, +16%) and Palermo (10th place, +15%).

 

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