Italy what a passion: our Country is the first in Europe for wedding tourism

Italy is a privileged location for dream weddings. Our Country, in fact, is registering a real boom of arrivals by couples coming from abroad willing to get married in Italy. The numbers are so amazing that Italy has become the first country in Europe in the wedding destination segment, leaving behind the charm of France. 

The data is clear: based on the latest analysis of Jfc Tourism & Management, the weddings market brings to our country over 360 thousand foreigners who want to celebrate their most beautiful day in the land of Dante and Leonardo. Not only: it is a “people” of travellers which then remains within national borders even for their honeymoon, perhaps with friends and parents. A business that in 2017, according to the latest estimates, could even exceed 500 million Euros. The favourite regions to say yes are Veneto, Tuscany, Umbria and Lazio.

And the market is avid, because this is definitely a big spender target, considering that the budget for an Italian style wedding is on average 47 thousand Euros. As far as the provenance of the foreign couples to be wed, the data of the Centro studi turistici (CST) of Florence reveal, arrivals come first from the United Kingdom (26.4%) and United States (20.7%), followed at a distance by Australia (8.4%), Ireland (5.4%), Germany (4.9%), Canada (4.6%), Russia (3.3%), France (3%), Brasil (2.4%) and Switzerland (1.9%). The rituals chosen are divided almost equally amongst religious (34.4%), civil (33%) and symbolic (32.6%).


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Newtours Venue Italia is part of Alessandro Rosso Group.

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