The B of Bertone becomes a sign: there is a new Bdh chain. First opening in Rome
Cars, trains, interior design, real estate. Bertone, a brand of excellence Made in Italy, is going through a new youth thanks to the group of businessmen that in 2014 acquired the brand, with licence for all sectors except for automotive. And now the group aims decisively on hotels, naturally in Bertone style, with the launch of a hotel chain with vintage style and the most modern understatement.
The project has been revealed by the CEO Aldo Cingolani, who announces the opening of the first facility rich in Rome, a project that was created on the go. “The same businessman owner of the building, who turned to us to work on the structure, proposed to us to brand the hotel with our name”, said Cingolani to Job in Tourism. “We considered that the brand would fit well with the work of hospitality. And so, the idea Bdh: Bertone Design Hotel came to life“. The first born of the chain will be located right in the centre of the city, in via Nazionale, inside a nineteenth century palazzo: it should be inaugurated between the end of this year and beginning of 2017. The Roman complex will be vintage in character, but with a lot of technology and domotics inside. There will be a focus on catering, which will be one of the strengths of the Roman hotel, as well as the pleasantness of the common areas, that will be places of exchange, get together, meetings and relax.
The facility will be in line with the plan of expansion of the Bdh brand: 4 star and 4 star superior hotels, with a number of rooms between 40 and 60, price range within 100 and 200 Euros per night. For each hotel, an investment of about 20 to 35 million Euros is predicted. After Rome, the targets are Milan and Venice, which could be followed by Florence and Naples. “Abroad will have already received some concrete requests from developers from New York and Bangkok”, specifies Cingolani. “However we also count on our historic relations with cities such as Moscow and Tokyo, where two of our branches are operative.”