The new Borghi – Viaggio Italiano: when small is beautiful. 800 minor historic centres of Italy get together to promote incoming

Small is beautiful and, above all, it is a trend that foreign visitors like. In other words, an important incentive for national incoming. These are the basis of Borghi – Viaggio Italiano”, the new inter-regional action, co-ordinated by Emilia-Romagna, that networks architectural, landscape, urban excellencies and aims at the protection of the historic-environmental heritage spread in 800 villages on national territory, to promote tourist-receptive activity, to create a turnover capable of supporting the economic development of the Country. 

Many experts of international tourism confirm in fact that, there hides a strategic asset for the future in the discovery of Italian historic centre that are today less known compared to great art cities, in which however, a consistent part of Italian artistic and cultural heritage is preserved. A real treasure that can be quite competitive on a global level, directing a sophisticated and cultured target. The creation of a co-ordinated promotion system between 14 Italian Regions to best compete on the international tourist market has an enormous potential that can still be largely explored, capable of presenting proposals that go beyond the classic stay: an experience tour in lesser known places, valid also during periods out of season, that passes also through the rediscovery of typical and traditional products. The project, recently presented, aims at presenting and proposing on a national and international level about 800 towns and Italian locations related to illustrious characters of Italian culture: the Borghi d’Italia, the Borghi Storici Marinari, the Borghi delle terre Malatestiane e del Montefeltro, the locations of picturesque landscapes. A perfect product also for incentive travel and tours for foreign corporate groups. 

An important aspect to be considered is that of these 800 boroughs are also some recently destroyed by the earthquake in central Italy, to which soon a specific event within the project will be dedicated. A tangible sign of attention for the affected territories, but also one of faith in their return to their antique splendour. “Borghi – Viaggio Italian” has the Emilia-Romagna Region at its head, and is shared by other 13 Regions: Piedmont, Friuli Venezia Giulia, Liguria, Tuscany, Umbria, Marche, Lazio, Molise, Basilicata, Puglia, Calabria, Sardinia, Sicily. Shortly new initiatives of specialised promotion will be activated, activities directed on the territory and tours to attract incoming. 


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Newtours Venue Italia is part of Alessandro Rosso Group.

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